The Plaintiff, Keith Videtto, claimed that he purchased Froot Loops over a period of four years in large part because he had been exposed to this packaging. The Froot Loops lawsuit alleged that Kellogg’s use of the word “Froot” in the product name, coupled with pictures of fruit and the brightly colored cereal on the packaging was deceptive. Both lawsuits were brought under California’s Unfair Competition Law and were rejected on virtually identical grounds.

Froot Loops and Cap'n Crunch False Advertising Claims RejectedĪ federal district court in California recently dismissed two putative class action lawsuits alleging that the marketing and packaging of Froot Loops and Cap’n Crunch with Crunchberries deceived consumers into believing that the products actually contained real, nutritious fruit.